With substantive prior business and entrepreneurial experience, Nada has attained top regional management appointments at two multinationals for the global textile industry in Pakistan:

†As General Manager at the Pakistan Liaison Office (Hong Kong Inc) of the Pakistan and Mid Asia operations of Redcats Asia – now divested from the Kering Group.
††As Country Manager (Pakistan) for Gap Inc.

†As Redcats' General Manager, Nada:
►Had the responsibility to set up Redcats' Pakistan – a greenfield project to export a high volume of textiles to France, Sweden, and the USA sourced through various catalogs – such as La Redoute, Vert Baudet, Cyrillus, Somewhere, Daxon, Edmee, Celia, Ellos, King size, Roamans, and Woman Within – then owned (along with a controlling stake in the Gucci group) by the French conglomerate Pinault-Printemps-Redoute, later the Kering Group.

►Hired up to 19 people - including merchandisers, quality controllers, quality assurance personnel, technicians, and support staff - to establish production, and quality management operations in Lahore.

►Built up, in the first year, exports of 12 million USD.

►Also had the responsibility of managing the Redcats' Turkey office – one of five other sourcing hubs (including Hong Kong, Shanghai, Bangladesh, and India) – where: Administrative expenses of sourcing were trimmed to make the company lean and able to turn around fast fashion for the French and Swedish catalogs. And sourcing was also opened offshore.

††As Gap's Country Manager, Nada:
►Had the responsibility to spearhead quality assurance operations and, through the hiring of new QA staff and leading of Final Audit Inspections, successfully provided supportive QA services to factories in Lahore and Karachi that were subcontracted to make denim bottoms and knitwear tops.
►Also had the responsibility to build the sourcing base, which she implemented by various means - that included (a) hiring new merchandising staff, (b) adding new sourcing categories like woven bottoms and socks etc, and (c) inviting Gap to source other brands from Pakistan so as to avail vertical manufacturing  set ups, reduce lead times, and improve prices.

►Consequently enjoyed the success of increasing gross exports from between 30 and 32 million up to 50 million USD per annum – the highest ever reached in Gap's previous 15 years of Pakistan operations.

Nada's prior business experience involves:
►Mainstream garment exports from vertical knitwear factories
►Development and merchandising of new sources for multi-million dollar high volume knitwear exports for brands such as Koh, Russell Athletics, NIKE, Ecko Unlimited, Rocca Wear, and Levi products (Dockers).

Nada's prior entrepreneurial experience involves:
►Business ownership and operations designing, manufacturing, and marketing children's garments in Pakistan (Munchkins).
►Marketing of own-brand scented candles, handmade soaps, and bath products (THEBARCODE).
►Offering of self-employed solutions to the development sector's textiles and ready-made garments.
►USAID Firms Project based market development with Chemonics for the shawl industry in Swat.
►Advisory consultancy on market linkages in the South Punjab for developing the skills of women stitchers.
►Consulting Hima ^Verte on marketing handmade paper products made from plant fibres and cotton waste.
►Self-employed operations with a US-based partner offering third party garment inspection, apparel-sourcing services, quality management, and consultancy on better practices and stake-holder engagement.